Randstad: a confrontational question March 8 was International Women's Day. This day is all about militancy and the sense of solidarity of women all over the world. In the context of this day, Randstad has developed a great campaign concept is actually simple, but that makes the message extra clear. They wondered, 'What happens if you ask kids to draw a director?' The outcome is predictable, but also puts you face-to-face with the facts. Randstad Groep Nederland fights for inclusive leadership, of which this video is a tangible part. 2. LEGO: girls can build too LEGO's 'Get ready for Girls' campaign has been running for a few years now. This campaign is based on the philosophy that more female positions in design, design, science and technology can make for a more inclusive world. That's why LEGO is committed to employing more women as product designers within the company.
They work together with organizations and role models that are committed to the next generation of women. Together we can get the world ready for girls' awesome creative power. Research by the LEGO Group shows that 3 in 5 Dutch people still think that there are fax number list professions for which men are better suited than women, and vice versa. That is the reason for LEGO to take the next step in their campaign. "Girls are ready." Toys would be more inclusive if the team of designers behind the product is also inclusive – Esmee Kuenen, Dutch element designer at LEGO 3. MediaMonks: an inclusive workplace At MediaMonks they fight for more inclusive workplaces.
To stimulate this, they have set up The Empathy Experiment: an online experience that takes you into certain situations at work. At the start of the experiment, type in the name of a colleague you get along with. That person then becomes the guideline of the story, and the person on whom you base your choices. The game guides you through the effect of higher or lower empathic behavior in recognizable scenarios. They state: 'Just like in real life, there are no right or wrong answers – just different ways to color the conversation.' Curious? You can 'play' The Empathy Experiment at this link . The Empathy Game. 4. Police: recruitment campaign for diversity If you watch the videos of the new police recruiting campaign, the goal is immediately clear: the police want to become more diverse.