It’s 2022, and the training camp model is still one of the best ways to pay for knowledge from low to high. You can say it’s old-fashioned and unintentional, but it’s really effective.
Although the knowledge payment trend is not as good as before, the business Number List model of training camp is still valued and used by everyone. If your current business line is related to training camp, then I strongly recommend you to take a look at this article. .
At present, there are three types of courses related to training camps on the market. One is the type that aims to go to school through examination and certification, and the scores are strongly related . The second is mainly about mastery of skills , such as three-piece office skills, data analysis, etc. , ps and other types, the last type is the quality type , with personal growth as the main value, such as programming for children and fitness for adults belong to this type.
The user groups of these three types of training camps have very different needs. In order to ensure that the article can be as specific as possible, this article will take the education industry as an example to start from scratch with you, and gradually take you to re-understand the gameplay of training camp.
This article mainly talks about the course design part of the training camp. I will dig a hole for myself at the beginning. I will divide the content of the subsequent training camp into four chapters to explain clearly to you. The topic structure is as follows:
How to design the courses in the training camp?
How to design the delivery process in the boot camp?
Considerations for poster, detail page design, and application templates.
Common marketing methods and personnel management of training camps.
In addition, the training camp defined here is mainly a low-to-high conversion training camp, not a delivery service for regular-priced training camp products. Therefore, it is aimed at conversion and has the characteristics of a short cycle. The course design and process arrangement are also centered around Converted to the core to design.
1. 2 common mistakes in training camp course design
Before starting the content of the text, what you need to know is not what to do, but what you can't do. Let's talk about some common misunderstandings in the process of designing training camps. These misunderstandings often appear in the operation of some newcomers. , and even your current business may have such a problem.
1) Misunderstanding 1: Training camp conversion mainly depends on sales
The ultimate purpose of a boot camp must be around conversion rates, but conversions are definitely not just about selling a person.
I found that even though it is now 2022, there are still quite a lot of people, including a lot of teachers, a