In this discussion, Mark talks about the winds of change, influencer strategy, and how Blackberry engages with their customers. Q: Blackberry has undergone Special leads significant changes over the past few years. Walk me through this transition. As a challenger brand, we have found ways to connect with customers and future customers in different and bold ways to get industry Special leads attention. Blackberry has made a fundamental change from smartphones to mobile software. We asked, “How do we best let the market know?”
This change so significant that we couldn’t communicate it through Special leads programs or blogs. Our CEO, John Chen, met with our customers, partners, and employees. Not only did we get John exposure in live events, including TV, we needed to provide fresh content on social Special leads media, particularly YouTube, to provide a drumbeat to our audience. John explained why we were pivoting to secure enterprise software, how he led the turnaround, and Special leads provided a consistent, compelling story.
This effort to uniquely connect with the market has amplified our brand Special leads and provided customers with a compelling experience. Q: How has your engagement strategy pivoted? Blackberry has always been known for our place in the enterprise. As we evolve, we want to continue to capitalize on that strength. Online communities have been an excellent means to promote Blackberry. For Special leads instance, our LinkedIn group, Blackberry for Business, not only has grown to almost